Date added: 02/03/2021
Can museums make any money from online content? In this session we hear from three very different museums about the ways in which they…
Resource Category: marketing
Strategic Marketing Planning Resources + Video - 5 October 2020
Date updated: 16/10/2020
Strategic Marketing Planning Workshop for participants Strategic Marketing Planning additional resources Strategic Marketing Planning Extra Resources About this Event What is it about? Taking…
Boosting Spend per Head : making the most of your museum shop - 29 September 2020 Video
Date updated: 16/10/2020
With reduced visitor numbers and a degree of uncertainty over the next few months, how can we maximise the spend in our museum shops? This…
Marketing Webinar: Post-lockdown marketing and audience engagement - 23 July 2020 Resources
Date added: 24/07/2020
Community Engagement Powerpoint Reopening the Library Powerpoint Lockdown to Reopening - Email marketing at Tate Slides More resources to come... This event took place on…
Online forum - Communications considerations for reopening after lockdown - Powerpoint Slides
Date added: 26/06/2020
Jo Finn led a workshop of 8 Museums on the 25 June 2020 Please find the presentation below. Online forum - communications considerations for reopening…
General Data Protection Regulation (GDPR): ICO guidance for not-for-profit organisations
Date updated: 26/04/2019
ICO guidance for not-for-profit organisations, which aims to answer GDPR questions regularly raised by charities and voluntary organisations. General Data Protection Regulation (GDPR): ICO guidance…
General Data Protection Regulation (GDPR): The Essentials for Fundraising Organisations
Date updated: 26/04/2019
On 25 May 2018 the new General Data Protection Regulation (GDPR) will come into effect in the UK. This will replace the current Data Protection…
Materials from Visitor Services in Military Museums seminar hosted by the HMMN, November 2015
Date updated: 26/04/2019
Outline of the day Shining a spotlight on the distinctive opportunities and challenges of providing an excellent visitor experience in military museums, including welcoming visitors and…
Materials from ‘Peer Development Groups’ launch September 2015
Date updated: 26/04/2019
Outline of the day Discussing peer development ideas for the next six months An opportunity for each of the three peer development groups to meet,…
Materials from ‘Getting to Grips with Audience Data’
Date updated: 04/05/2019
Outline of the day Tackling shared audience data challenges Seminar held at National Motor Museum, Beaulieu on 8 July 2015. Participants learned from case studies…
Retail Toolbox
Date updated: 30/04/2019
Museum Development North West have launched a new Retail Toolbox for museums. The toolbox contains simple tips to help you and your team maximise your gift…
Working Towards an Audience Development Plan
Date updated: 04/03/2021
Presentation from 'Working Towards an Audience Development Plan' workshop delivered by Nicky Boyd in January 2015 as part of the activities of the Hampshire Solent…
Belfast City Council Tourism, Culture and Arts Unit: Marketing and Audience Development Toolkit for Arts and Heritage Organisations
Date updated: 26/04/2019
This toolkit is designed to help arts and heritage organisations develop a marketing and audience development plan. One of the resources collated and shared by…
Arts Council England Family Friendly Toolkit
Date updated: 30/04/2019
This toolkit is designed to support arts organisations wishing to make a commitment to families, making it easier for families to take part in the…
Arts Council England Family and Community Focused Toolkit
Date updated: 26/04/2019
Arts Council England Family and Community Focused Audience Development Toolkit. Based on one of the audience segments identified within Arts Council’s Arts audiences: insight (AAI)…
Arts Derby Audience Development Toolkit
Date updated: 26/04/2019
Arts Derby Audience Development Toolkit. Author: Louise Cogman. One of the resources collated and shared by the Hampshire Solent 'Audience Development' Peer Development Group. Download…
Culture Segments
Date updated: 26/04/2019
Culture Segments is a sector-specific segmentation system for culture and heritage organisations. Its objective is to provide the sector with a shared language for understanding…
AIM Advocacy Toolkit
Date updated: 30/04/2019
The Association of Independent Museums (AIM) appointed DC Research in 2014 to research the expansion of the successful and much-used *AIM Economic Impact Toolkit into…
CultureHive
Date updated: 26/04/2019
CultureHive is a free resource to help you discover and share best practice in cultural marketing and fundraising, managed by the Arts Marketing Association. Featuring…
Developing an Audience Research Approach
Date updated: 26/04/2019
Useful blog post by Jessica Suess, Partnership Officer, Oxford University Museums, on the Oxford Aspite website, sharing their experience of starting from scratch with a…
Toolkit: How to Conduct a Focus Group
Date updated: 26/04/2019
This toolkit has been provided to assist people in conducting focus groups. It was developed for a particular research project at Rowan University in the…
Materials from Hampshire Solent ‘Audience research, consultation and evaluation’ workshop, 21 October 2014
Date updated: 26/04/2019
Presentation by Nicky Boyd Download Audienceresearch_presentation_20141021.pdf... Handout pack containing guidance, exercises, resources and links Download Audiencereseach_mainhandout_20141021.pdf... Audience development resources on southeastmuseums.org Evaluation resources on southeastmuseums.org
Data Protection Advice and Guidance for Charities from Information Commissioner’s Office
Date updated: 26/04/2019
Are you collecting personal data for marketing, research or fundraising purposes? The ICO website has loads of advice and resources to help you ensure that…
Audience Research Unit at the Australian Museum
Date updated: 26/04/2019
Loads of useful guidance and tools developed by the Audience Research Unit at the Australian Museum. Areas covered include: visitor behaviour, evaluation, research techniques, tips…
GEM (Group for Education in Museums)
Date updated: 26/04/2019
Website of the GEM (Group for Education in Museums), a community of professionals who work in the field of education in museums. It contains news,…
Visitor Studies Group
Date updated: 26/04/2019
Website of the Visitor Studies Group, a community of professionals who work in the field of visitors studies in a range of cultural and natural…
Neighbourhood Statistics
Date updated: 26/04/2019
Searchable database that you can use to find comparable statistics on local areas. Coverage includes health, deprivation, economy and education. Useful for audience development, user…
SWFed resources on audience research, consultation and evaluation
Date updated: 26/04/2019
Loads of useful guidance and tools developed or collated by the South Western Federation of Museums and Art Galleries. SWFed resources on audience research, consultation…
AIM Visitor Verdict
Date updated: 26/04/2019
A free visitor experience benchmarking service for AIM members to improve resilience. Provided by AIM in association with its survey partner BDRC Continental with funding…
How to Effectively Commission Research
Date updated: 26/04/2019
Guide developed by Audiences London explaining how to commission effective marketing research. How to Effectively Commission Research
How to Set Up a Youth Panel - Ten Top Tips
Date updated: 26/04/2019
A Youth Panel can help ensure that your museum’s building, exhibitions, programmes and marketing strategies are youth-friendly. These helpful tips are offered by the Geffrye…
VisitEngland Market Research
Date updated: 26/04/2019
VisitEngland publishes useful research into tourism and leisure markets that museums can use both to inform their planning and to provide evidence for advocacy and…
HLF: Making your project accessible for disabled people
Date updated: 26/04/2019
Guidance to help you think about how to improve every aspect of your heritage project so that disabled people, be they visitors, volunteers or staff,…
HLF: Thinking about Audience Development
Date updated: 26/04/2019
Guidance to help you think about audience development – that is how you can engage more people, and a wider range of people, with heritage.…
Visitor Finder
Date updated: 26/04/2019
Audience Finder tools and resources from the Audience Agency. Articles, toolkits and case studies on good practice plus practical techniques on how to use evidence…
Materials from Hampshire Solent ‘Becoming an Entrepreneurial Museum’
Date updated: 30/04/2019
Handouts of slides - Henrietta Hopkins of Hopkins van Mil. Download Becoming_Entrepreneurial_Museum_FinalJan14.pdf... Online resources: Hopkins van Mil tools and resources for marketing, fundraising and engagement…
Materials from Hampshire Solent ‘Making the Most of Social Media’ event
Date updated: 26/04/2019
Presentation by Linda Ellis, Digital Projects Officer, Hampshire Arts and Museums Service: 'Making the Most of Social Media' Download Making_the_Most_of_Social_Media__Read_Only_.pdf... MSWord Template for developing a…
Tips and Resources for Museums
Date updated: 26/04/2019
A useful booklet for museum compiled by Rennaissance South East in June 2011. Download Tips_and_resources_for_museums__June_2011.pdf...
Youth Forum Toolkit
Date updated: 26/04/2019
Toolkit created by St Barbe Museum developed as part of the World Stories project. Download St_Barbe_Museum_Youth_Forum_Toolkit.pdf... You might also like Emergency Plan: Business Continuity -…
Designing a Poster
Date updated: 26/04/2019
As part of the World Stories project , Southampton Arts and Heritage developed various resources to support their Work Experience Programme. Degining a poster is not only…