Retail Toolbox

Date updated:  30/04/2019

Museum Development North West have launched a new Retail Toolbox for museums. The toolbox contains simple tips to help you and your team maximise your gift…

Working Towards an Audience Development Plan

Date updated:  04/03/2021

Presentation from 'Working Towards an Audience Development Plan' workshop delivered by Nicky Boyd in January 2015 as part of the activities of the Hampshire Solent…

Arts Council England Family Friendly Toolkit

Date updated:  30/04/2019

This toolkit is designed to support arts organisations wishing to make a commitment to families, making it easier for families to take part in the…

Arts Derby Audience Development Toolkit

Date updated:  26/04/2019

Arts Derby Audience Development Toolkit. Author: Louise Cogman. One of the resources collated and shared by the Hampshire Solent 'Audience Development' Peer Development Group. Download…

Culture Segments

Date updated:  26/04/2019

Culture Segments is a sector-specific segmentation system for culture and heritage organisations. Its objective is to provide the sector with a shared language for understanding…

AIM Advocacy Toolkit

Date updated:  30/04/2019

The Association of Independent Museums (AIM) appointed DC Research in 2014 to research the expansion of the successful and much-used *AIM Economic Impact Toolkit into…


Date updated:  26/04/2019

CultureHive is a free resource to help you discover and share best practice in cultural marketing and fundraising, managed by the Arts Marketing Association. Featuring…

Developing an Audience Research Approach

Date updated:  26/04/2019

Useful blog post by Jessica Suess, Partnership Officer, Oxford University Museums, on the Oxford Aspite website, sharing their experience of starting from scratch with a…

Toolkit: How to Conduct a Focus Group

Date updated:  26/04/2019

This toolkit has been provided to assist people in conducting focus groups. It was developed for a particular research project at Rowan University in the…

Audience Research Unit at the Australian Museum

Date updated:  26/04/2019

Loads of useful guidance and tools developed by the Audience Research Unit at the Australian Museum. Areas covered include: visitor behaviour, evaluation, research techniques, tips…

GEM (Group for Education in Museums)

Date updated:  26/04/2019

Website of the GEM (Group for Education in Museums), a community of professionals who work in the field of education in museums. It contains news,…

Visitor Studies Group

Date updated:  26/04/2019

Website of the Visitor Studies Group, a community of professionals who work in the field of visitors studies in a range of cultural and natural…

Neighbourhood Statistics

Date updated:  26/04/2019

Searchable database that you can use to find comparable statistics on local areas. Coverage includes health, deprivation, economy and education. Useful for audience development, user…

AIM Visitor Verdict

Date updated:  26/04/2019

A free visitor experience benchmarking service for AIM members to improve resilience. Provided by AIM in association with its survey partner BDRC Continental with funding…

How to Effectively Commission Research

Date updated:  26/04/2019

Guide developed by Audiences London explaining how to commission effective marketing research. How to Effectively Commission Research

How to Set Up a Youth Panel – Ten Top Tips

Date updated:  26/04/2019

A Youth Panel can help ensure that your museum’s building, exhibitions, programmes and marketing strategies are youth-friendly. These helpful tips are offered by the Geffrye…

VisitEngland Market Research

Date updated:  26/04/2019

VisitEngland publishes useful research into tourism and leisure markets that museums can use both to inform their planning and to provide evidence for advocacy and…

HLF: Thinking about Audience Development

Date updated:  26/04/2019

Guidance to help you think about audience development – that is how you can engage more people, and a wider range of people, with heritage.…

Visitor Finder

Date updated:  26/04/2019

Audience Finder tools and resources from the Audience Agency. Articles, toolkits and case studies on good practice plus practical techniques on how to use evidence…

Tips and Resources for Museums

Date updated:  26/04/2019

A useful booklet for museum compiled by Rennaissance South East in June 2011. Download Tips_and_resources_for_museums__June_2011.pdf...

Youth Forum Toolkit

Date updated:  26/04/2019

Toolkit created by St Barbe Museum developed as part of the World Stories project. Download St_Barbe_Museum_Youth_Forum_Toolkit.pdf... You might also like Emergency Plan: Business Continuity -…

Designing a Poster

Date updated:  26/04/2019

As part of the World Stories project , Southampton Arts and Heritage developed various resources to support their Work Experience Programme.  Degining a poster is not only…

Accessibility Options

The following options may make it easier for you to use this website

Change the contrast of colours and text

Change the size of the size of the text

Toggle the display of images