Can museums make any money from online content?   In this session we hear from three very different museums about the ways in which they…

Strategic Marketing Planning Workshop for participants Strategic Marketing Planning additional resources Strategic Marketing Planning Extra Resources   About this Event What is it about? Taking…

With reduced visitor numbers and a degree of uncertainty over the next few months, how can we maximise the spend in our museum shops? This…

Community Engagement Powerpoint Reopening the Library Powerpoint Lockdown to Reopening - Email marketing at Tate Slides More resources to come... This event took place on…

Jo Finn led a workshop of 8 Museums on the 25 June 2020 Please find the presentation below. Online forum - communications considerations for reopening…

ICO guidance for not-for-profit organisations, which aims to answer GDPR questions regularly raised by charities and voluntary organisations. General Data Protection Regulation (GDPR): ICO guidance…

On 25 May 2018 the new General Data Protection Regulation (GDPR) will come into effect in the UK. This will replace the current Data Protection…

Outline of the day Shining a spotlight on the distinctive opportunities and challenges of providing an excellent visitor experience in military museums, including welcoming visitors and…

Outline of the day Discussing peer development ideas for the next six months An opportunity for each of the three peer development groups to meet,…

Outline of the day Tackling shared audience data challenges Seminar held at National Motor Museum, Beaulieu on 8 July 2015. Participants learned from case studies…

Museum Development North West have launched a new Retail Toolbox for museums. The toolbox contains simple tips to help you and your team maximise your gift…

Presentation from 'Working Towards an Audience Development Plan' workshop delivered by Nicky Boyd in January 2015 as part of the activities of the Hampshire Solent…

This toolkit is designed to help arts and heritage organisations develop a marketing and audience development plan. One of the resources collated and shared by…

This toolkit is designed to support arts organisations wishing to make a commitment to families, making it easier for families to take part in the…

Arts Council England Family and Community Focused Audience Development Toolkit. Based on one of the audience segments identified within Arts Council’s Arts audiences: insight (AAI)…

Arts Derby Audience Development Toolkit. Author: Louise Cogman. One of the resources collated and shared by the Hampshire Solent 'Audience Development' Peer Development Group. Download…

Culture Segments is a sector-specific segmentation system for culture and heritage organisations. Its objective is to provide the sector with a shared language for understanding…

The Association of Independent Museums (AIM) appointed DC Research in 2014 to research the expansion of the successful and much-used *AIM Economic Impact Toolkit into…

CultureHive is a free resource to help you discover and share best practice in cultural marketing and fundraising, managed by the Arts Marketing Association. Featuring…

Useful blog post by Jessica Suess, Partnership Officer, Oxford University Museums, on the Oxford Aspite website, sharing their experience of starting from scratch with a…

This toolkit has been provided to assist people in conducting focus groups. It was developed for a particular research project at Rowan University in the…

Presentation by Nicky Boyd Download Audienceresearch_presentation_20141021.pdf... Handout pack containing guidance, exercises, resources and links Download Audiencereseach_mainhandout_20141021.pdf... Audience development resources on southeastmuseums.org Evaluation resources on southeastmuseums.org

Are you collecting personal data for marketing, research or fundraising purposes? The ICO website has loads of advice and resources to help you ensure that…

Loads of useful guidance and tools developed by the Audience Research Unit at the Australian Museum. Areas covered include: visitor behaviour, evaluation, research techniques, tips…

Website of the GEM (Group for Education in Museums), a community of professionals who work in the field of education in museums. It contains news,…

Website of the Visitor Studies Group, a community of professionals who work in the field of visitors studies in a range of cultural and natural…

Searchable database that you can use to find comparable statistics on local areas. Coverage includes health, deprivation, economy and education. Useful for audience development, user…

Loads of useful guidance and tools developed or collated by the South Western Federation of Museums and Art Galleries. SWFed resources on audience research, consultation…

A free visitor experience benchmarking service for AIM members to improve resilience. Provided by AIM in association with its survey partner BDRC Continental with funding…

Guide developed by Audiences London explaining how to commission effective marketing research. How to Effectively Commission Research

A Youth Panel can help ensure that your museum’s building, exhibitions, programmes and marketing strategies are youth-friendly. These helpful tips are offered by the Geffrye…

VisitEngland publishes useful research into tourism and leisure markets that museums can use both to inform their planning and to provide evidence for advocacy and…

Guidance to help you think about how to improve every aspect of your heritage project so that disabled people, be they visitors, volunteers or staff,…

Guidance to help you think about audience development – that is how you can engage more people, and a wider range of people, with heritage.…

Audience Finder tools and resources from the Audience Agency. Articles, toolkits and case studies on good practice plus practical techniques on how to use evidence…

Handouts of slides - Henrietta Hopkins of Hopkins van Mil. Download Becoming_Entrepreneurial_Museum_FinalJan14.pdf... Online resources: Hopkins van Mil tools and resources for marketing, fundraising and engagement…

Presentation by Linda Ellis, Digital Projects Officer, Hampshire Arts and Museums Service: 'Making the Most of Social Media' Download Making_the_Most_of_Social_Media__Read_Only_.pdf... MSWord Template for developing a…

A useful booklet for museum compiled by Rennaissance South East in June 2011. Download Tips_and_resources_for_museums__June_2011.pdf...

Toolkit created by St Barbe Museum developed as part of the World Stories project. Download St_Barbe_Museum_Youth_Forum_Toolkit.pdf... You might also like Emergency Plan: Business Continuity -…

As part of the World Stories project , Southampton Arts and Heritage developed various resources to support their Work Experience Programme.  Degining a poster is not only…