With reduced visitor numbers and a degree of uncertainty over the next few months, how can we maximise the spend in our museum shops?
This online training session, with retail consultant Alison Guilfoyle, addressed this difficult issue. Using practical examples, Alison explained how to boost your spend per head in your museum shop and also give you some top tips around sustaining your retail income over the longer term. There was also an opportunity to ask questions at the end.
This session is particularly aimed at those who look after museum shops in small to medium sized museums across the south east.