Who’s On Your Doorstep?

In our recent Skills Needs Survey, south east museums told us that ‘Audience Development’ was their top training need for 2021/22.

We are pleased to announce the launch of a series of training events and resources to help you with your audience development needs in partnership with the Audience Agency.

Engagement Area Profile Reports (EAPR)
We have commissioned an up-to-date set of EAPRs from The Audience Agency which provide an overview of the population within your sub-region; levels of cultural engagement, audience segmentation profiles, post code analysis, and demographic information including data about health, age, underserved communities, local communities, and families.

Who’s on your Doorstep? Understanding EAPRS

To help museums interpret the EAPRs, we are running 4 sub-regional training events to unpick the report data and discuss how it can inform future programming, marketing and forward planning at your museum. We will make video recordings of the session for those who cannot attend. Participants will be sent a copy of the EAPRs after attending (or watching) the session.

EAPR Session Dates

  1. Who’s on your Doorstep? Kent/Medway, 16 September (10.30am-12pm). Book here.
  2. Who’s on your Doorstep? Oxfordshire/Buckinghamshire, 29 September (10.30am-12pm). Book here.
  3. Who’s on your Doorstep? Hampshire/Berkshire, 7 October (10.30am-12pm). Book here.
  4. Who’s on your Doorstep? Surrey/Sussex, 14 October (10.30am-12pm). Book here
Introduction to Audience Development

Whether you are new to audience development or want to brush up your knowledge, our 4 introductory sessions are tailored to set you on a solid path to enhance your understanding of audience development. We’ve teamed up with The Audience Agency to deliver the following sessions which can be attended as a set, or individually. After the sessions participants will be sent Engagement Area Profile Reports of their region to support their learning.

  • Introduction to Audience Development: The Basics, 11 November, 2pm-3.30pm. More info here.
  • Introduction to Audience Development:  Audience Segmentation, 18 November 2pm-3.30pm. More info here.
  • Introduction to Audience Development: Collecting Data, 25 November, 2pm-3.30pm. More info here.
  • Introduction to Audience Development:  Understanding Data, 9 December , 2pm-3.30pm. More info here.

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