Engagement Area Profile Reports 2021-24

Developing new audiences and reconnecting with past visitors is a priority for museums as they recover from the impact of the Covid pandemic.

We have commissioned ten Engagement Area Profile Reports from The Audience Agency to help museums create Audience Development strategies that are based on good quality data about their local communities.

The reports are freely available to museums located in the south east of England. Contact office@southeastmuseums.org to request your choice of reports (PDF) from the list below.

  • Berkshire
  • Buckinghamshire/Milton Keynes
  • Oxfordshire
  • Brighton & Hove/East Sussex/West Sussex
  • West Surrey/East Surrey
  • Portsmouth/Southampton/South Hampshire
  • Isle of Wight
  • Central Hampshire/North Hampshire
  • Medway/Kent Thames Gateway
  • East Kent/Mid Kent/West Kent

What’s in the EAPR report?

Each report provides an overview of the population within the target area (e.g., county) and compares it to the population of a wider area alongside a breakdown of these variables for every postal sector within the target area.

The report also includes Audience Spectrum segmentation profiling, and demographic data about disability & health; older people; young people; disadvantaged or underserved communities; local communities; and families.

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