AIM Advocacy Toolkit

The Association of Independent Museums (AIM) appointed DC Research in 2014 to research the expansion of the successful and much-used *AIM Economic Impact Toolkit into social and environmental questions, while remaining true to the AIM tradition of evidence-led research and policy
*This toolkit was produced by DC Research in 2010, and updated in 2014. You can find it here:

This new AIM Advocacy Toolkit, supported by Arts Council England, comprises an impact evaluation/assessment framework, which has been tested using evidence from a small number of AIM member museums. The toolkit has been designed to help you measure your own social and environmental impacts and it includes a blank template for your own use.


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