‘Income Diversification’ Training resources – 7 July 2020

‘How can museums diversify their income and meet the needs of a more local audience?’

This webinar gave some practical advice on setting up a new but complimentary trading income stream for your museum.  They looked at the best approach to take and talked to three local museums about setting up a village shop, a volunteer-run second hand bookshop and tea box deliveries.  The session was followed by the chance to ask questions and discuss some of the key questions raised.

This online training was run via Zoom and was aimed at staff and volunteers from small to medium sized museums who were interested in exploring how to develop their trading income.


Village shop case study – Gilbert White’s
Second hand bookshop case study – FRP and NT
Income Diversification – notes
Income Diversification – resource links
Business plan and cash flow template

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