‘What do prospective visitors want from your attraction when you re-open’ Webinar & ‘Retail for Visitor Attractions in a time of social distancing’ WebinarEvent Date:30 April 2020 10:00 am — 30 April 2020 1:00pm
‘What do prospective visitors want from your attraction when you re-open’, Thursday 30th April, at 10am.
This will be ALVA in conversation with Steve Mills of Decision House, formerly of BDRC. ALVA commissioned Steve to undertake a public attitude survey designed to monitor how potential visitors are feeling about returning to visitor attractions when they re-open. Ultimately, the sector and individual attractions will be able to use the insights to help build trust and confidence among their potential visitors, not just so that attractions can get back on their feet quickly, but also maintain this recovery over a sustained period. It will address what we see as two of the major questions that attraction operators are likely to have when re-opening:
A. What should we be physically offering (or not offering / keeping closed) to build public confidence in visiting?
B. What messages should we be putting out there to help build public confidence and show ourselves in a positive light?
ALVA will be looking at how this public feeling varies across different types of attraction, different geographies across the UK and by different demographics, so that individual attractions can look at the insights which are most relevant to them.
Steve will have completed the first of three waves of 750 interviews of attraction-goers mid-week next week and be ready to share his findings. If you’re currently looking at the measures you need to take to ensure that your attraction is safe and welcoming and that your planned social distancing measures will communicate trust and generate confidence in your visitors, then please tune in.
What do prospective visitors want when you reopen
The second webinar is also on the theme of recovery: ‘Retail for Visitor Attractions in a time of social distancing’, on the 30th April at 12noon – 1pm.
I am delighted that through the work of our partner Callum Lumsden of Lumsden Design we have a great panel of industry experts:
- Sarah Roots, Senior VP Worldwide Tours, Warner Bros Studio Tours.
- Richard Sweet, Director of Enterprise, Museum of London
- Jo Prosser, Commercial Director, Royal Academy of Arts
and I’m delighted to say that we will also be joined by a great friend of ALVA, Peter Cross, Customer Experience Director of the John Lewis Partnership.
We will discuss how social distancing, in some form or another, is here to stay. A new reality that those in our sector are coming to terms with. It’s posing questions – both short and long-term – that we need to answer. Most centrally, how do we make our retail offering viable and appealing in a time of social distancing? Can we learn lessons from supermarkets and the way that they have managed through lockdown, and what are High Street retailers, like John Lewis and Waitrose, thinking and planning?
Retail for Visitor Attractions