Top tips for Impactful Organic and Paid Social Media

Event Date:17 September 2020 2:00 pm — 17 September 2020 3:30pm

If you have a small or non-existent marketing budget, it’s likely that you already rely heavily on social media to promote your museum. But are you making the most of these affordable and agile marketing channels?

Whether you’re already a social pro or are relatively new to this area of marketing, join our panel of professionals to hear their top social media tips and recommendations. This session will cover questions such as how to grow your social following, how engage new audiences online and how to best invest your social media advertising budget to drive results.

Digital Content Editors Russell Dornan (V&A Dundee) and Andrew Batty (Glyndebourne) will share their experiences and top tips on creating and sharing engaging digital content and how to present and grow a cultural venue on social media. Liam Humphries, Paid Social Manager at AKA, will present invaluable insights into Facebook and Instagram advertising. Fourth speaker tbc.

Following brief presentations from all four speakers, this 90-minute online forum will include a group discussion and Q&A. Capped at 20 delegates this will be an informal session with plenty of opportunities for questions. Please submit your questions for the panel when booking and feel free to come armed with more questions on the day.


Russell Dornan (he/him) is the Digital Content Editor at V&A Dundee where he looks after digital content across the website, social media channels and beyond. He commissions editorial content and develops digital projects relating to the museum and its themes, from games to webcomics to creative writing. Always looking for unexpected and challenging ways to explore a subject, he tries to find relatable and authentic ways to present museum stories.

Not a fan of the singular, authoritarian museum voice, Russell aims to showcase the range of perspectives present in and around his organisation. He’s interested in meaningfully building audiences across digital platforms, bringing digital into the building in different ways and pushing what it means to be a museum on social media.

Andrew Batty is the Digital Content Editor at Glyndebourne opera house, where he has worked since 2015. As the manager of the company’s website and social media channels, he has put content at the heart of strategy to reach audiences across the globe. During his time at Glyndebourne he has redeveloped the website and seen a growth in reach and engagement across all social media channels.

Andrew has also worked on joint social media initiatives with the BBC and Classic FM to bring opera to a broader audience. This summer Andrew has been focused on Glyndebourne Open House, a digital festival of free operas on YouTube – the company’s artistic response to the COVID-19 crisis.

Liam Humphries has worked in digital marketing for six years, specialising in both organic and paid social. Liam has worked in multiple industries from finance to fashion but for the past three years has focused on paid social strategy within the UK’s arts and culture sector for AKA UK. In his role as

Paid Social Manager Liam has worked with some of the UK’s most well-known museums, galleries and West End shows, including the British Museum and the Tate

Book your place here:

Accessibility Options

The following options may make it easier for you to use this website

Change the contrast of colours and text

Change the size of the size of the text

Toggle the display of images