Getting to Know your Online Audiences

Event Date:15 June 2020 3:30 pm — 15 June 2020 5:00pm

— The data driven approach

This webinar will show you how to effectively capture data on your audiences and help you decide on the most useful information for you and your organisation.

What is it about?

— The benefits of audience research and when it can be useful to conduct.

— How to overcome common challenges in audience research.

— How to make the most of research tools such as surveys, focus groups, user testing and analytics.

— How to translate research findings into practical change.

Please note: this webinar lasts 1.5 hours

What will I gain?

— Techniques to effectively capture data about your audience

— Practical examples of survey questions, A/B test plans, user testing protocol, focus group agendas, research plans, timelines, and budgets

— Tools for designing research questions

Why should I attend?

This webinar will show you a variety of ways to understand your audiences on a deeper level, which will help you communicate with then more effectively.

How do I take part?

We will be using an online training platform called WebEx for this event. Before booking, please complete our online training checklist to ensure you get the most out of this training.

Cost

  • AMA member rate: FREE
  • Non-Member: FREE

Book your place here.

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