Business Model Generation: Preview

'Business Model Generation' by Alexander Osterwalder and Yves Pigneur is a handbook for anyone striving to improve a business model — or craft a new one, co-authored by 470 practitioners from 45 countries. This useful online preview introduces key concepts in business model design and improvement including the 9 building blocks: Customer Segments; Value Propositions; Channels; Customer Relationships; Revenue Streams; Key Resources; Key Activities; Key Partnerships; Cost Structure.




Accessibility Options

The following options may make it easier for you to use this website

Change the contrast of colours and text

Change the size of the size of the text

Toggle the display of images