An Introduction to Online Marketing

Event Date:14 September 2021 10:00 am — 14 September 2021 12:15pm

This national online Museum Development workshop will provide an introduction to digital marketing for museums.

This digital session will take you through the principles of marketing – we’ll look at what marketing is and why we use it. Your marketing tools are the channels you’re using – your website, social media, email newsletters – and we’ll look at how to match those channels with the right messaging.We’ll explore how to go about dividing your resources between your marketing channels, and we’ll give a brief introduction to analytics.

What will participants gain?

• Tools to help them get started on digital planning

• Understanding of the key elements of digital engagement

• Awareness of the difference between digital channels and when to use them

Session leaders:

This national online workshop is being hosted by the Arts Marketing Association on behalf of Museum Development providers in England and Wales. The session is being led by Caroline Griffin, an experienced consultant specialising in audience development and marketing in the cultural and creative sector. Caroline has developed a strong reputation in market assessment and analysis, market research, audience development, audience-focused organisational change, developing diverse audiences, digital engagement strategies, stakeholder development, evaluation and market development for creative businesses.

She is currently working as National Communications Manager for Creative People and Places, a role which involves supporting the 30 CPP projects to work and learn together, as well as to create a shared voice for the network to share their approach within the arts and cultural sector and beyond.

Who should attend?

This session is aimed at all Accredited museums and those working towards Accreditation in England and Wales. This webinar is most suitable as an introduction to the topic or as a refresher.

We have a number of spaces available for non-accredited museums or heritage sites and freelancers in the sector. You can book your tickets by selecting the ‘other’ ticket at registration.

Please note: this event is being run by Museum Development providers across the UK, and places have been made available to museums in the south east region. By signing up to the training you agree to adhere to our terms and conditions, including completing the post session evaluation.

By booking a place on to a South East Museum Development training event, you are agreeing to the following :

  • To ensure fair distribution, only one representative from each museum can book a place on this training course. Additional bookings from the same museum will go on to a reserve list. Places on this training course will be confirmed by email.
  • It is a condition of receiving the training provided without charge that the evaluation form is completed by the specified deadline in the email notification, unless a paper evaluation is specifically provided on the day of the training session for completion before the end of the session.

Book your place here

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