Understanding Google Analytics

Event Date:8 December 2020 10:30 am — 8 December 2020 12:30pm
This training session is part of a series of training with the Arts Marketing Association looking at a specific area of audience engagement.
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About this Event

What is it about?

In this session you’ll gain an understanding of the basics of Google Analytics. You’ll work through the dashboard; understanding how to personalise it so that you can report on what you need.

You’ll look at what the data tells you and how to respond to it, paying particular attention to how you can measure your website activity since the lockdown period began in March.

What will you gain?

  • An understanding of what Google Analytics can tell you – how it translates audience behaviour on your website
  • Insight into how to respond to the data
  • Practical guidance on setting up a dashboard

Who is it for?

The session is aimed at those who have limited experience of using Google Analytics and would like a better understanding of how to use it effectively.

Delivered by:

Ciaran Rogers is the Marketing Director at Target Internet a digital training agency offering straightforward and easy to understand digital marketing advice. He also produces and co-hosts The Digital Marketing Podcast, Target Internet’s top 10 iTunes Podcast.

An experienced digital strategist with over 20 years experience, Ciaran has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from start-ups through to global clients. His career has covered work in both B2B B2C markets as well as work for non profit organisations.

Please note: this event is being run in partnership with Museum Development East Midlands. Therefore places are only available to organisations either in the East Midlands or South East region.

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