Online course, via Zoom
3 x online content sessions of 2hrs
Wednesdays 29 June, 6 July and 13 July 2022 (10am-12pm)

Devised and delivered by digital specialists, Culture24, with support from South East Museum Development and Arts Council England.

Is your museum making the most of its digitised collections content online? Finding the right channel, tone, voice, and techniques to reach and connect with audiences online isn’t easy.

This course will explore the specific tensions and challenges that digital storytelling can pose. It will focus on the many advantages that museums and collections offer in this space.

We will explore both the practicalities and strategic considerations of digital storytelling using collections content, looking at content on websites and social channels. There will be examples from museums, galleries and beyond, giving you plenty of food for thought, practical tips, and ideas to take away and try.

How to apply

South East Museum Development are looking for 3 museums from the region to take part in this training course. Please apply by completing this online Expression of Interest by 15 June 2022. We will confirm the delegates by 22 June 2022.

Who should attend?

This online course is aimed at anyone based in a small or medium-sized museum who is tasked with creating content for online platforms yet isn’t a digital content specialist.

Two members of staff from each participating museum should attend to ensure that they are able to enact and embed change more effectively within their organisation.

Participants must be working or volunteering in a non-NPO, Accredited museum in the region.

Schedule

This online course will encourage active learning and plenty of discussion for a small group of museum delegates.

You will join three online sessions, each lasting two hours and spread across a period of one month.

You will be asked to undertake a small piece of self-led ‘homework’, designed to help you experiment with digital storytelling ideas in your own unique setting.

Learning objectives

By the end of this course, you will:

• - understand how to use your collections to create digital content
• - be able to create an engaging story through your digital content
• - be aware of the platforms that you can use to share your collections online
• - understand the strategic considerations of digital storytelling with collections content
• - gain practical tips for creating engaging digital content using your collections
• - be confident in how to use your collections to engage audiences online

Course leads

Richard Moss is editor of the award-winning Museum Crush and brings hard-learned and current practical experience of digital storytelling with collections. He also teaches and mentors museum colleagues around the UK, supporting them with digital content creation and reach.

Alec Ward is the Digital Skills Manager at Culture24. Alec’s career has focused on building capacity and confidence for smaller cultural organisations by providing digital skills and literacy support. He has extensive experience of developing training around practical digital skills development, from video editing to creating 3D digital models, and focuses that training through a wider organisational strategic context.

This course is provided as part of Culture24’s Arts Council England-funded Sector Support programme.
Support towards Museum Accreditation: Users and their experience
The course also supports the Dynamism investment principle in Arts Council’s Let’s Create strategy for the cultural sector.
South East Museum Development is funded by Arts Council England.