South East Museum Development and Share Museums East would like to offer their museums the opportunity to learn more about the ‘art of giving’, the ways in which visitors add value to their visit through donations. Visitor donations are often vitally important to the ongoing financial sustainability of museums, and we wish to support museums in remaining relevant, gaining new skills and becoming more sustainable in the long term.

We have partnered with Apollo Fundraising to deliver 3 online training sessions, where participants will learn about visitor psychology, look at case studies and at what inspires people to give. Finally, we will focus on how museums can prepare for the cash free world and look at the potential options for promoting and facilitating giving both remotely and on site.

This training offer supports the Dynamism investment principle in Arts Council England’s Let’s Create strategy for the cultural sector.

Session Outlines

Sessions one and two: Removing the barriers that stop people donating

14 September / 28 September 2022 10am-1pm

These two half-day sessions will take you through the different stages of the supporter journey, sharing top tips for how to get more people to support your museum. Sharing lessons from psychology, behavioural science and case studies we’ll look at the barriers that might be preventing people from giving and the steps you can take to smooth the journey to ensure more people complete their donation.

Session 1 will look at how you inspire people to give. We’ll look at how you frame your message so that it has the most impact on potential supporters. We’ll look at where and how you should present your message to reach your target audience. And we’ll look at the unexpected changes you can make that can increase both the number of people that donate and the average donation they give.

Session 2 will look at how you can make it as easy as possible for inspired people to complete their donation. We’ll look at how you can make it easier for people to decide how much to donate. We’ll look at common road bumps that stop people from actually making their donation. And we’ll look at how you can make it more likely that people will want to give again.

These two sessions, delivered online, are designed as a series following the supporter journey from start to finish. However, they can also be accessed individually.

Booking Information

There are 30 spaces available on each session for museums in the south east and east of England, 15 per Museum Development region.

Book your space on Part 2: Removing the barriers that stop people donating.

Contact

If you would like more information on the training please contact our Lead Liaison via the details below.

Juliet Thomas

Assistant Manager/Museum Development Officer

[email protected]

07483 165685

Session Format

The session will be delivered online, and you will need an internet connection to attend. We will be conducting longitudinal evaluation for this session. If you have any access requirements, please let us know and we will do our best to accommodate you.

Please note: this event is being run by South East Museum Development. Therefore places are only available to organisations in the South East region. By signing up to the training you agree to adhere to our terms and conditions, including completing the post session evaluation.