This is the second audience development virtual sessions in collaboration with the Arts Marketing Association helping museums understanding audience engagement post pandemic.

Bringing your audiences with you and earning their loyalty is about understanding how to engage with them. This session will cover the different ways you can do that with consistency and how to meet your audience engagement objectives. This session is aimed at:

• museums who are looking to reach out and attract new and existing audiences back to their venues.
• small and medium sized museums who have attracted family audiences in the past but are looking at new ways to engage with this critical audience.

Objectives

Objectives of the session to help museums deepen their connection with audiences.. They will explore how to work with influencers for mutual benefit.

Content

• Who are your audiences, how do they engage with you and where do they engage with you?
• Establish the journey you want to take your audiences on.
• Look at how your online messaging matches the in-person experience
• How to encourage deeper engagement
• Setting and achieving your audience engagement objectives
• How to use audience journey mapping and the engagement ladder as models to support your work.

Speaker: Christina Lister, Marketing Consultant, Christina Lister Comms

Booking Information

There are 10 spaces available for each session for museums in the south east region. Priority will be given to museums that are Accredited and Working Towards Accreditation.

https://www.sharemuseumseast.org.uk/events/event/understanding-audience-engagement/