Marketing Officer, Gilbert White’s House & Gardens

Location:Selborne, Hampshire Salary:£22,000 pro rata Main duties:

Key Tasks
To identify and target specific audiences to us reach new people.
To ensure the museum has a good advertisement coverage, both above and below the line, on various platforms both online and print, and manage the advertising budget.
To manage the museum’s listings and subscriptions with tourism & marketing organisations.
To ensure that each museum event, product or service etc. has been well publicised on all appropriate platforms to the appropriate audiences.
To track and report on analytics and insights.
To write and distribute press releases and manage press visits.
To work with Collections Manager on social media and content creation.
To liaise with colleagues to look for opportunities to promote their work, such as education
To act as brand guardian.

Experience, Skills & Attributes
Prior marketing experience would be desirable but not essential.
The applicant would need to be comfortable using computers as well as smart phones and tablets.
The applicant will be comfortable with writing copy suitable for publication.

The applicant will have good understanding of Facebook, Twitter and Instagram, and an understanding of Linkedin, Tiktok and YouTube.
Experience with graphic design tools such as Adobe and Canva.
A good understanding of audiences and targeted marketing would be desirable
Experience of working with digital analytics and insights is desirable.
Personal Specification
The applicant will be flexible and be comfortable with working on several projects simultaneously.
The applicant will be creative, hardworking, innovative and be a good communicator.
A passion for environmental matters, natural history or heritage would be desirable.

Closing date:14/01/2022 Job Description:

Job Role:
To promote Gilbert White’s House & Gardens museum, its services, products and events. The successful applicant will be responsible for promoting not only the attraction but will help to raise awareness of the museum’s key messages about engaging with the natural world. The key objective is to increase visitors to the house and gardens.
The role will include content creation, social media, advertising, PR and other aspects of marketing. This is a supporting role to the Collections & Marketing manager, who will be responsible for all marketing. The successful applicant will be undertaking individual projects as well taking the lead on day-to-day activities and will also take on the role of museum duty manager1 on occasions and some weekend work will be required.



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