Marketing and Communications Officer, Petersfield MuseumLocation:Petersfield, Hampshire Salary:£24,000 pa, two-year fixed term contract Benefits:Complimentary tickets to the Museum and its temporary exhibitions Discount on food and drink in the café Discount in the Museum shop, subject to discount policy Free biscuits Main duties:
Petersfield Museum is looking for a highly motivated and enthusiastic Marketing and Communications Officer to join our small team at an exciting point in our story, following the completion of our ambitious NLHF supported project, which has transformed the Museum’s buildings, galleries, exhibitions and engagement programmes.
This role offers the opportunity to deliver creative communication strategies to support our newly re-opened museum, which is home to regionally and nationally important collections and to develop visitor engagement in all areas.
Over a two-year period, the Marketing and Communications Officer will actively contribute to the development and delivery of key aspects of our exciting plans for the newly transformed Petersfield Museum, a creative and community hub in the heart of the market town of Petersfield, set within the natural beauty of the South Downs National Park.Interview date:25/10/2021 Closing date:15/10/2021 Job Description:
- To develop our audiences and drive engagement levels, including with those who are difficult to reach and to communicate our aim of the Museum being a thriving regional hub for heritage and culture.
- To co-ordinate all elements of marketing activity, including the writing of engaging copy for a range of marketing methods, including brochures, direct mail, blogs, emails, e-newsletters, social media and promotions, and all communications and audience development activities.
- To manage the production and proofing of all marketing communications materials.
- To liaise with all relevant staff to ensure marketing materials are appropriately displayed within the Museum and externally through efficient and widespread distribution.
- To plan and co-ordinate the promotion of events and work with the Head of Engagement to build attendance for the events programme.
- To liaise with external promoters, artists and organisations to gain access to all relevant marketing materials and negotiate co-promotional opportunities where appropriate.
- To provide reports on performance using the Museum’s DigiTickets system and a variety of reporting software packages, and to establish an evaluation framework generating audience insights to inform planning and resource allocation.
- To identify and develop plans for increased and effective data mining and further analysis, such as the monitoring of ticketing data (using DigiTickets), use of platforms such as Google Analytics and the development of visitor surveys.
- To develop a marketing plan for the development of the Museum’s Friends scheme (operated through DigiTickets ticketing & CRM software) and contribute to the development of new and enhanced supporter schemes.
- To set up and manage all competitions and charity requests.
- To assist in the set-up, co-ordination and delivery of a range of community and promotional events.
- To co-ordinate the delivery of communication strategies to maximise media coverage and enhance the Museum’s profile.
- To implement regional and local media plans to promote a wide range of activities and events, including the Temporary Exhibitions Programme.
- To support the Museum Director and external PR agencies with the delivery of national campaigns and the Museum’s overarching press & media strategy.
- To set up and maintain a media contacts database and identify and develop press & PR opportunities to generate widespread and effective media coverage.
- To be responsible for keeping the media contacts database up to date, handling media enquiries, updating web listings and other day-to-day communication administrative duties.
- To create and distribute press releases, media packs, press bulletins and other communication assets.
- To proactively work with internal departments, including Engagement, Collections, Visitor Services, Catering, Development, and the Edward Thomas Fellowship to develop and promote stories, and when required, to offer practical advice and support on how to achieve successful media coverage.
- To monitor and report on the effectiveness of all communications and press activity on a regular basis.
- To manage the Museum’s website, source and distribute relevant materials (including audio and visual) and upload content onto the website. To assist the Museum Director in the project delivery of a new website, focussing on agency liaison and content creation.
- To deliver creative and engaging content to drive engagement through a range of social media platforms and to monitor analytics to inform and develop ongoing digital communications.
- To develop and manage a creative and engaging e-communications strategy, utilising appropriate e-communication channels and software.
- To update marketing and media schedules and report on the effectiveness of campaign activity.
- To act as Duty Manager for the Museum.
- To work closely with the Museum’s team of volunteers.
- To undertake any additional duties as may be reasonably required.
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