Head of Communications – Pallant House Gallery

Location:Chichester, West Sussex Salary:£35-45,000, depending on experience. Benefits:Holiday Allowance • 25 days basic holiday allowance (pro-rata) • Extra day off each year to celebrate a birthday or other occasion Pension • Auto Enrolment scheme. Currently a 3% contribution from Pallant House Gallery Travel Support • Interest free loan scheme for annual season tickets for trains • Interest free loan for annual car park permits Wellbeing Package Discounts and free offers • 20% discount in the Pallant House Gallery Restaurant and Café (excluding Saturday) • 10% discount in Pallant House Gallery Bookshop • Free admission tickets to the Gallery for family and friends • Free tickets to Gallery talks • Free copies of the lead exhibition catalogues and Gallery Magazine • Free Preview tickets for Chichester Festival Theatre (subject to availability) • Free Curator’s Art Pass through the Art Fund. Health & Wellbeing • Fresh organic fruit provided weekly in the staff room • Annual flu jab • Free sanitary products • Offer of health and wellbeing related counselling (up to six sessions, subject to the confirmation of the session rate) for staff on request from your line manager Please note that the wellbeing package is not contractual and may be subject to change. Main duties:

• Lead on embedding the Brand Strategy across the Gallery’s activity, ensuring it is used as a framework for decision-making across all areas, whilst taking particular responsibility for its adoption within the Communications department’s activity.
• Act as Brand Guardian, overseeing the correct and consistent use of the brand guidelines in relation to visual identity and tone of voice across the organisation, as well as with external partners and third parties working with the Gallery’s brand.
• Develop the potential of the Pallant House Gallery brand, working to ensure its creative development and application, and working with external designers and consultants to explore future development, ensuring the brand remains relevant and impactful.

Strategic Communications and PR
• Create and deliver an effective, goal-driven Communications strategy for the Gallery, informed by the Forward Plan, to raise awareness of the whole scope of the Gallery’s offer and activity, including exhibitions, the collection, the public programme and fundraising objectives.
• Plan, implement, evaluate and report on high profile PR campaigns in support of the full scope of the Gallery’s offer, including the exhibition programme, public programme and reputational profile, working closely across departments to identify needs and newsworthy stories, managing media events and launches, producing press assets and overseeing management of the Gallery’s press office function.
• Initiate, nurture and pro-actively develop positive relationships with regional, national and international media.
• Embed the Gallery into the region’s tourism and destination plans, working with external partners to raise the profile of the region whilst positioning the Gallery as a key destination in the south.
• Identify, cultivate and manage relevant and strategic partnerships to increase and diversify audience reach and shift brand perception, in line with the Brand Values.
• Develop and manage a programme of internal communications for the Gallery.

Marketing and Audience Development
• Lead on the Gallery’s audience research, delivering insightful, high quality analysis to inform communications strategies that will broaden and diversify the Gallery’s audience, increase brand loyalty and drive income generation.
• Embed a common language and way of thinking based on an understanding of the Gallery’s audiences, achieving decision-making across the organisation that is always audience-driven.
• Ensure robust data capture processes are in place, and maximise the opportunities provided by the CRM system and audience feedback mechanisms such as surveys and focus groups, particularly in relation to targeted communications.
• Oversee the implementation of all marketing activity for the Gallery, leading the department to deliver impactful, goal-driven and brand-led print and digital marketing campaigns that support visitor growth and audience development aims.
• Oversee the implementation of digital communications activity for the Gallery, leading the department to deliver on the Content Strategy and generate innovative, relevant and impactful digital content.
• Oversee the management and ongoing development of the Gallery’s website, improving online presence and functionality and ensuring the website works to deliver on business objectives.
• Oversee the production of the Gallery Magazine, ensuring it is representative of the Gallery’s offer with engaging, quality content.
• Drive innovative digital activity for the Gallery, identifying the most effective and relevant digital opportunities to bring the Gallery’s digital profile in line with the reputation of its physical offer and to expand reach by breaking down barriers to access.

Team Management and Strategic Development
• Lead, manage and motivate the Communications team to deliver projects efficiently and effectively, overseeing the team’s professional development and cultivating a culture of innovation, productivity and collaboration in line with the Gallery’s Brand Strategy.
• Provide clear direction and support for the Communications Department by setting departmental and individual objectives and work plans.
• Represent the Communications Department at senior management and board meetings as appropriate, inputting into the strategic development of the Gallery’s planning and reporting on the department’s activity as requested by the Director.
• As part of the Senior Management Team, work collaboratively across departments to implement the Forward Plan, manage risk and ensure efficient and high quality operations for the Gallery, as well as shape the future direction of the Gallery in line with the Brand Strategy
• Engage and participate in existing networks, sharing best practice and encouraging collaboration with peers in the sector and within the region, whilst keeping abreast of relevant trends
• Take responsibility for the training and supervising of interns, freelancers and trainees as appropriate.
• Manage and monitor the Communications budget, setting project budgets, monitoring expenditure and income against agreed targets.
• Act as a Duty Manager for the Gallery when required.

Line management responsibilities
• Three direct reports (Marketing Manager, Communications Officer, Design and Production Manager)
• One indirect report (Communications Assistant)

Interview date:19/07/2019 Closing date:08/07/2019 Job Description:

The Head of Communications’ fundamental task is to grow the audiences of the Gallery and to uphold the brand.

This is an exciting time at Pallant House Gallery as we seek to expand our venue and attract new audiences. Pallant House Gallery is a leading UK museum that stimulates new ways of thinking about art. We explore new perspectives on British art from 1900 to now through an ambitious programme of exhibitions and creative opportunities for all. We invite people from all walks of life to explore our world class collection in a distinctive setting in the heart of Chichester.

The Head of Communications will play a crucial role in driving the success, future development and positive cultural and social impact of Pallant House Gallery, through leading the Communications Department to promote actively the Gallery as a leading UK arts destination. As a guardian of the Gallery’s brand, and as lead on digital transformation and audience development, they will work to build brand loyalty, drive visitor growth and diversify audiences – critical steps towards the Gallery’s mission of sharing and stimulating new thinking on British art, and of playing a pivotal role in the creative lives of the widest possible audience.

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