Reaching Digitally Excluded Audiences – Advanced Marketing Training

Event Date:21 July 2021 10:00 am — 21 July 2021 12:00pm

South East Museum Development are pleased to announce a comprehensive Programme of digital marketing and audience engagement training to support museums in their reopening over the summer of 2021. The sessions have been shaped in partnership with Museum Development East Midlands and the Arts Marketing Association.


Millions of people in the UK are digitally excluded for a range of reasons, at a time when there is more focus on digital and digital delivery of services than ever before.

In this session we will take a closer look at what we mean by digitally excluded audiences, why and how people are digitally excluded, and who they are. You will explore who forms part of your audience that isn’t online and what you can do to reach and connect with them in a way that works for both them and you.

What will participants gain?

• An understanding of why and how people are digitally excluded, and the implications for them and museums

• Support with identifying who your digitally excluded audiences are and understanding their needs

• Ideas and examples of the ways in which you can engage with digitally excluded audiences.

Who should attend?

This training is aimed at individuals who have some experience of online marketing and would like to progress to a more advanced level. It is for staff and volunteers of East Midlands museums. In particular delegates should have some knowledge of the below to get the most from the session:

• An understanding of who their museum’s audiences and target audiences are

• And reflections on which of their audiences are digitally excluded (they won’t be asked to share this).

If participants have done any engagement with or marketing for digitally excluded audiences, they will be welcome to share this with others in the chat box during the session.

Session leader:

Christina Lister is a marketing and audience development consultant and facilitator working with museums, heritage sites and cultural organisations. She has 18 years’ experience in marketing and communication working as a consultant and in agency and in-house positions. Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact by delivering training, facilitating workshops and developing strategy. Her client experience spans larger organisations such as the Science Museum Group and Museum of London; sector support organisations and museum development organisations such as AIM, SHARE Museums East and South East Museum Development Programme; as well as a range of independent and smaller organisations including Jane Austen’s House, the Museum of Cambridge, American Library, de Havilland Aircraft Museum, the Museum of English Rural Life (MERL), Stratford Circus Arts Centre and Norwich Historic Churches Trust.

Book your place here: https://www.eventbrite.co.uk/e/reaching-digitally-excluded-audiences-advanced-marketing-training-tickets-152718175173

Please note: this event is being run by South East Museum Development. Therefore places are only available to organisations in the South East region. By signing up to the training you agree to adhere to our terms and conditions, including completing the post session evaluation.

By booking a place on to a South East Museum Development training event, you are agreeing to the following :

  • To ensure fair distribution, only one representative from each museum can book a place on this training course. Additional bookings from the same museum will go on to a reserve list. Places on this training course will be confirmed by email.
  • It is a condition of receiving the training provided without charge that the evaluation form is completed by the specified deadline in the email notification, unless a paper evaluation is specifically provided on the day of the training session for completion before the end of the session.

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