Making online content work for youEvent Date:24 February 2021 10:00 am — 24 February 2021 11:30am
Can museums make any money from online content? In this session we will hear from three very different museums about the ways in which they have responded to the Covid crisis by creating new virtual offers. We’ll also find out how they have been able to generate income on the back of those offers. We will be hearing how Southampton City Museums have developed charged-for virtual schools, adult and families workshops. We’ll discover how Chawton House worked with a shoe-string budget to create a series of popular online ticketed festivals. And we’ll also find out how the Tank Museum were able to use their online events to drive donations and shop sales.
This is an opportunity to hear from those on the ground about the successes and pitfalls of generating income from new online content. There will be a chance to discuss practicalities and to ask questions.
In the second part of the session, we’ll be looking at what makes great online content. Many museums and other visitor attractions have been experimenting over the last year with their online content. We will be inviting you to work in small groups to share your top tips on what makes great online content and how to share it.
This session is particularly aimed at those interested in developing their online learning and events provision in museums across the south east, and those keen to explore how to monetise those offers.
The training session will be held over Zoom and places are limited. Please book in advance and we will send you further details about joining the session.
10:00 Welcome & introduction to session
10:10 Thinking inside the box – engaging audiences through a screen
Liza Morgan, Lifelong Learning Manager, Southampton City Museums
10:30 Chawton House digital programme: from scratch and with no money
Katie Childs, Chief Executive, Chawton House
10:50 Likes, Shares, Supporters & Sales – Fundraising Online
Nik Wyness, Head of Marketing & Engagement, The Tank Museum
11:10 Tops Tips for creating and sharing great online content
11:30 Session end