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AIM Success Guides - two new ones cover social media and new museums

AIM has published two new Success Guides covering social media and setting up a new museum, produced in English and Welsh, with support from CyMAL (Museums Archives & Libraries Wales).

Successfully Getting Started with Social Media has been written by Sound Delivery, the award-winning digital media training and production consultancy.  It covers the whole social media scene very thoroughly, from the basics of what social media is and how it is managed, through all the different types, to confidentiality, privacy settings and copyright, and how to evaluate success.  Each section includes case studies showing you how others have approached the subject, and there is a glossary and a further information section.

Successfully Setting Up a New Museum has been written by Emma Chaplin and Heather Lomas, two experienced consultants in helping museums develop, flourish and succeed.  It begins with the importance of having a clear vision; how the museum world works; feasibility studies, and creating a healthy organisation.  It goes on to consider collections (at the heart of every museum); visitors, interpretation and education; how visitors are inspired and informed; the practical needs of visitors; marketing and publicity, and legal matters.  There are case studies and a top tips section.

AIM’s new Success Guides on a wide range of subjects relating to museum management are free and you can download them as pdfs from AIM’s website.  All freshly written or updated, most have been funded by Arts Council England through AIM’s Resilience programme, and the new tranche now underway is supported by CyMAL