News & Opportunities

Back to list

AIM Visitor Verdict benchmarking scheme – places available, and a seminar day in London

Places are still available for this year on Visitor Verdict - AIM's new visitor research and benchmarking scheme.  Eighty new places have been made available, with the scheme also now open to AIM members in Scotland, Wales and Northern Ireland.

A free workshop is to be held in London on 14 July for signed-up museums who are interested in discovering more about how to understand and use the insights they are receiving from the scheme: contact AIM’s executive director Tamalie Newbery for more information.

Visitor Verdict helps museums discover more about what visitors really think of their experience and how it compares to other similar museums. Museums are using it to improve displays, increase sales in their shop and for advocacy for funding.  Analysis of the first results of the scheme will be presented at AIM’s 2014 Conference.  Click here to sign up!