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New toolkit: Understanding your Audiences

Arts Council England (ACE)  are now launching the Impact and Insight Toolkit, which will help you understand your audiences better and build a picture of your cultural impact over time. Use of the toolkit will be required by Band 2 and 3 NPOs, but all organisations are invited to take part, collect data, and share the wide range of cultural insights produced. Why is data so important at this time? Like our Annual Data Survey of museums (which focuses on operations and business), this toolkit will, in time create collated national data to help ACE understand how cultural experience is valued across the country.

You can take a look at the toolkit here:, and further information about it can be found here: