News & Opportunities
Evaluation: Prove Your Point, Kent
Tuesday 27th November 2018
Time: 9.30am - 3.30pm
Location: Chiddingstone Castle, Kent
Collecting data about visitors can sometimes be a ’tick box’ activity. Prove Your Point will explore how the information can be of greater use in planning for and growing our visitor numbers. This one-day workshop will help sharpen up techniques around visitor consultation, and how to use data to broaden community awareness of what is on offer. This training workshop will:
- Define understanding what we mean by audience data, or evidence about both visitors and ‘non visitors’.
- Highlight the importance of collecting this evidence and how it can help us to increase visitor numbers.
- Cover the basic skills needed for developing an evaluation framework, choosing tools and analysing data.
The training workshop will be lead by Kate Pontin and Emily Leach, and will include museum case studies and some practical exercises. You will also get a chance to learn more about The Audience Agency’s free national audience data and development tool Audience Finder, which enables cultural organisations to understand, compare and apply audience insight.
About the trainers:
Kate Pontin currently works as a freelance consultant, specialising in the evaluation of learning in museums and other informal learning centres. Projects have recently included evaluating audience development projects for Birmingham Museums, and the National Archives, and evaluation for exhibitions by the Natural History Museum. Kate has also provided advice and support for education development work for Rugby Art Gallery and Museum and Coventry Museums. Kate’s academic research has focused on assessing children’s informal learning and on evaluation methodology.
Emily Leach has had a career as both a curator and museum educator in the Thames Valley, setting up and developing a gallery and the learning programme at River & Rowing Museum. She works a freelance consultant supporting and advising museums in their planning and business activities, especially development of funding plans and applications. She has recently stepped down from the Board at Bexhill museum.
By the end of this training, you will:
- Understand what we mean by audience data, and evidence about both visitors and ‘non visitors’
- Understand the importance of collecting this evidence and how it can actually help to increase visitor numbers.
- Have gained basic skills to support the development of an evaluation framework for your museum, including choosing tools and analysing data.
To book your place, please click here.
To ensure fair distribution, only one representative from each museum can book a place on this training course. Additional bookings from the same museum will go on to a reserve list. Places on this training course will be confirmed by email.