News & Opportunities
Have your say: The Impact of Charging Museum Admission: New AIM Research Survey And Study
Organisations across the UK are invited to take part now, to ensure that this ground-breaking research reflects the whole sector. The findings, case studies and resulting guidance will be announced at AIM’s national conference in June and published in the summer.
The research programme, led by DC Research and commissioned in partnership with Arts Council England (ACE) and the Museums Archives and Libraries Division (MALD), involves assessing the role of charging – or not charging – for visitor admissions and comes at an extremely opportune time for many museums that are currently considering their future charging policy in light of reductions in other forms of funding.
All UK museums, heritage sites and galleries that charge - or don’t charge - admissions are encouraged to complete the survey which closes on 11 April 2016. The survey is available in English and Welsh. Please contribute to this survey as the results will help to generate responses from across the whole heritage sector.
“Whether to charge for admission to a museum, and if so, what pricing strategy to use, is a key decision which needs careful consideration. Some people have strong views on the subject but those wanting to make an evidence-based decision about what is right for their museum have very little information to draw on at the moment,” said Tamalie Newbery, Executive Director of AIM.
“AIM has commissioned this research to help each museum find the right policy for its circumstances. The findings of this research will be used to develop useful, free guidance for UK museums both to support their decision-making process and to assess how a change might affect them in the future.”