News & Opportunities
Last call for Hampshire Visitor Finder cluster
Visitor Finder from The Audience Agency is a new tool which is funded by Arts Council England to aid museums in understanding and using visitor data more effectively. Based on good practice in marketing segmentation, it gives you the the ability to locate your visitors , current and future) and provides information for museums on demographics and profile, together with the proximity, behaviour and attitudes of their visitors.
Visitor Finder works by grouping together clusters of museums to give them an institutional, cluster and national benchmarking facility and the primary research is tailored to the needs of each cluster.
Following a successful briefing event in the Autumn, the D-Day Museum, Southsea Castle, the Mary Rose Museum; The Spring Arts and Heritage Centre, St Barbe Museum, Jane Austen's House Museum and the City Museum, Winchester are all part of a Hampshire cluster.
There is still space in the cluster for a couple more museums, so if your organisation would like to be part of this useful project, contact Jacquie.firstname.lastname@example.org