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Digital Research on Museum Income

Arts Council England is trialling a new digital research project called Insight which aims to help optimise the income stream of museums and other cultural attractions.  The work is being carried out by Black Radley, Bath Spa University and the Ryan O’Neill Partnership.  Dr Joe Collins who is working on the project said “Insight isn’t about reinventing the wheel, it’s about gathering existing data on the factors that impact on commercial performance and combining them to create a market picture that is clearer than it ever has been before.”  The more participants, the better the data, and taking part in the trial is free.

Applications are open until 31st December.