Materials from Visitor Services in Military Museums seminar hosted by the HMMN, November 2015
One of the bi-annual meetings of the Hampshire Military Museums Network held on 12 November 2015 at the Museum of Army Flying in Middle Wallop. The Hampshire Military Museums Network is a peer network supported by the South East Museum Development Programme.
Materials from 'Peer Development Groups' launch September 2015
An opportunity for each of the three peer development groups to meet, discuss and develop their group's programme and plans for spending their allocated budget, as well as training in action planning and using coaching conversations as peer support.
Materials from 'Getting to Grips with Audience Data'
Seminar held at National Motor Museum, Beaulieu on 8 July 2015. Participants learned from case studies showing how museums around the subregion have gathered, analysed, interpreted and used user and non-user data to improve what they do and grow their visitor numbers; shared their own museum's good practice; worked on shared audience data challenges with colleagues from other museums and experts from the Audience Agency, Association of Independent Museums and Museum Development South West.
Museum Development North West have launched a new Retail Toolbox for museums. The toolbox contains simple tips to help you and your team maximise your gift shop’s potential and has activities contained in five modules that are based on high street retail best practices. It will help you to assess the current situation and give you advice on commercial routines, range planning, visual merchandising and selling.
Working Towards an Audience Development Plan
Presentation from 'Working Towards an Audience Development Plan' workshop delivered by Nicky Boyd as part of the activities of the Hampshire Solent 'Audience Development' Peer Development Group.
Arts Council England Family and Community Focused Toolkit
Arts Council England Family and Community Focused Audience Development Toolkit. One of the resources collated and shared by the Hampshire Solent 'Audience Development' Peer Development Group.
Arts Council England Family Friendly Toolkit
Arts Council England Family Friendly Toolkit. One of the resources collated and shared by the Hampshire Solent 'Audience Development' Peer Development Group.
Belfast City Council Tourism, Culture and Arts Unit: Marketing and Audience Development Toolkit for Arts and Heritage Organisations
Belfast City Council Tourism, Culture and Arts Unit: Marketing and Audience Development Toolkit for Arts and Heritage Organisations. One of the resources collated and shared by the Hampshire Solent 'Audience Development' Peer Development Group.
Arts Derby Audience Development Toolkit
Arts Derby Audience Development Toolkit. Author: Louise Cogman. One of the resources collated and shared by the Hampshire Solent 'Audience Development' Peer Development Group.
AIM Advocacy Toolkit
This new AIM Advocacy Toolkit, supported by Arts Council England, comprises an impact evaluation/assessment framework, which has been tested using evidence from a small number of AIM member museums. The toolkit has been designed to help you measure your own social and environmental impacts and it includes a blank template for your own use.
Toolkit: How to Conduct a Focus Group
This toolkit has been provided to assist people in conducting focus groups. It was developed for a particular research project at Rowan University in the US but is packed with useful guidance that is more widely applicable including how to plan for and conduct focus groups, how to handle difficult situations, and guidelines for effective facilitation and note taking.
Audience Research Unit at the Australian Museum
Loads of useful guidance and tools developed by the Audience Research Unit at the Australian Museum. Areas covered include: visitor behaviour, evaluation, research techniques, tips for writing texts and labels and much more.
AIM Visitor Verdict
A free visitor experience benchmarking service for AIM members to improve resilience. Provided by AIM in association with its survey partner BDRC Continental with funding from Arts Council England. Especially designed for museums. Results for your museum are anonymously benchmarked against similar museums. Designed to be sustainable at low cost after Sept 2015.
Tips and Resources for Museums
A useful booklet for museums, compiled by Rennaissance South East in June 2011.
Visitor Finder tools and resources from the Audience Agency. Articles, toolkits and case studies on good practice plus practical techniques on how to use evidence to better engage audiences, effect organisational change and influence stakeholders.
Designing a Poster
As part of the World Stories project, Southampton Arts and Heritage developed various resources to support their Work Experience Programme. Degining a poster is not only a good activity for work experience students, but the tips it provides is useful for anyone embarking on poster design.
Youth Forum Toolkit
Toolkit created by St Barbe Museum developed as part of the World Stories project.
How to Set Up a Youth Panel - Ten Top Tips
A Youth Panel can help ensure that your museum’s building, exhibitions, programmes and marketing strategies are youth-friendly. These helpful tips are offered by the Geffrye Museum which has one of the longest-standing and successful youth panels in the museum world.
Materials from Hampshire Solent 'Making the Most of Social Media' event
Materials from Hampshire Solent 'Making the Most of Social Media' event held at the Royal Marines Museum on 11 December 2013.
Materials from Hampshire Solent 'Becoming an Entrepreneurial Museum'
Materials from Hampshire Solent 'Becoming an Entrepreneurial Museum' events held at Gilbert White's House & Garden & The Oates Collection on 27 January 2014 and at Brading Roman Villa on 28 January 2014.
Materials from Hampshire Solent 'Audience research, consultation and evaluation' workshop, 21 October 2014
Materials from Hampshire Solent 'Audience research, consultation and evaluation' workshop, led by Nicky Boyd and held at the Winchester Discovery Centre on 21 October 2014.
VisitEngland Market Research
VisitEngland publishes useful research into tourism and leisure markets that museums can use both to inform their planning and to provide evidence for advocacy and funding applications. Available reports cover a wide range of topics including: future domestic leisure trends, the impact of the economic downturn on tourism behaviour; visitor satisfaction; and the potential of the 'staycation' phenomenon.
HLF: Thinking about Audience Development
Guidance to help you think about audience development – that is how you can engage more people, and a wider range of people, with heritage.
HLF: Making your project accessible for disabled people
Guidance to help you think about how to improve every aspect of your heritage project so that disabled people, be they visitors, volunteers or staff, can engage as fully as non-disabled people. It provides good practice relating to capital works and activities.
Developing an Audience Research Approach
Useful blog post by Jessica Suess, Partnership Officer, Oxford University Museums, on the Oxford Aspite website, sharing their experience of starting from scratch with a new audience evaluation system. The blog explores the different research methods used and how they ensure that activity takes place that specifically responds to audience research.
Data Protection Advice and Guidance for Charities from Information Commissioner’s Office
Are you collecting personal data for marketing, research or fundraising purposes? The ICO website has loads of advice and resources to help you ensure that your museum meets its responsibilities to look after the information you hold properly.
GEM (Group for Education in Museums)
Website of the GEM (Group for Education in Museums), a community of professionals who work in the field of education in museums. It contains news, resources, links, notice of events and much more.
Visitor Studies Group
Website of the Visitor Studies Group, a community of professionals who work in the field of visitors studies in a range of cultural and natural heritage organisations. It contains news, resources, links, notice of events and much more.
Searchable database that you can use to find comparable statistics on local areas. Coverage includes health, deprivation, economy and education.
SWFed resources on audience research, consultation and evaluation
Loads of useful guidance and tools developed or collated by the South Western Federation of Museums and Art Galleries.
CultureHive is a free resource to help you discover and share best practice in cultural marketing and fundraising, managed by the Arts Marketing Association.
Culture Segments is a sector-specific segmentation system for culture and heritage organisations. Its objective is to provide the sector with a shared language for understanding the audience, with a view to targeting them more accurately, engaging them more deeply, and building lasting relationships. This guide introduces the Culture Segments system, and explains each segment’s motivations and habits, allowing you to begin applying it in your own marketing work. By Morris Hargreaves McIntyre via CultureHive.