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International Tourism Toolkit

In 2015 the British Council published an International Tourism Toolkit for UK museums.  This toolkit is the result of a project aimed at increasing the sustainability of non-national museums outside central London by raising awareness of the potential for attracting tourists from Brazil, Russia, India and China (BRIC countries).

The project was funded by the Arts Council England Museum Resilience Fund and managed by the British Council. The information in the toolkit was gathered by the partners in the project: Birmingham Museums Trust, Bristol Museum & Art Gallery, Culture Coventry, Freud Museum, Horniman Museum, Manchester Museum, People’s History Museum, and SS Great Britain.