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Arts Business Models case study: Graeae Theatre Company

How can museums improve their own sustainability by learning from other arts organisations’ business models? We are publishing six case studies to provide valuable learning to the wider museums sector as part of the Hampshire Solent 'Arts Business Models' project.

Graeae Theatre Company case study written in 2016 by arts business experts Alchemy Research & Consultancy as part of the Hampshire Solent 'Arts Business Models' project

  • Why are museums thinking about business models?
  • What do we mean by business models?
  • What are other cultural organisations doing?
  • What do museums need to do?

This project is designed to enable museums to learn from successful arts business models through a peer-to-peer approach.

By ‘business models’, we mean the model by which an arts organisation operates as a business, including its value proposition, sources of revenue, customer base, services or products, operating systems and processes, financial arrangements, relationships with suppliers and partners, workforce arrangements and organisational culture

We commissioned arts business experts Alchemy Research & Consultancy to undertake a significant piece of research to identify arts organisations with successful business models, willing to share their learning with museums.

This case study focuses on Graeae Theatre Company.

Find the other case studies and the important report published as part of the project here.

Download Graeae_mini_case_study_full.pdf...