Training and Events

Opportunities and training with a small coloured logo in the title, are those that have been organised, funded and facilitated by the South East Museum Development Programme.

Communication Strategies for the Digital Age (Kent & Medway)

Friday 17th January 2014

10am - 4pm

Canterbury Christ Church University, Old Session House 

What will this workshop cover?  (Find out in this online video)

This practical workshop provides an overview of communication strategy in the digital age for non profit organisations focusing on using social media for effective communication with the outside word. It offers relevant case studies, best practice and step by step guides.

It will address questions such as:

  • What is an integrated approach to communication strategy in the digital age?
  • What is the role of social media in communication strategy?
  • How to develop a social media strategy?
  • How to manage content?
  • How to use social media for community building and fundraising?

This workshop is being led by Dr Agnes Gulyas from the Department of Media, Art and Design, Canterbury Christ Church University which explores how social media tools could enhance and help the work of voluntary organisations and community groups.  Supporting delivery of the workshop will be Kal Sajad, who has been a social media manager for various non profit organisations for the last 7 years.  

The pair have run a number of social media sessions which were attended by 57 organisations (all third sector).  Feedback from previous workshops include:

  • "It [the workshop] has galvanised me into doing something!"
  • "Thank you for this informative and useful workshop - was very interesting and provided a balanced viewpoint. Well be very helpful."
  • "Well worth attending. The lovely lunch was a bonus."

To view presentations from the previous 'Social Media Essentials' session, click here.

Agenda of the day:

10:00-10:10 Welcome

10:10-11:10 Integrated Communication Strategy  - Overview and Case Studies

11:10-12:10 Practical tasks - Social media strategy and planning

12:10-13:10 Lunch

13:10-14:10 Community building and fundraising with social media - Overview and Case studies

14:10-15:45 Practical tasks - Community building and fundraising with social media

15:45-16:00 Closing