Training and Events

Opportunities and training with a small coloured logo in the title, are those that have been organised, funded and facilitated by the South East Museum Development Programme.

How to create an effective Audience Development Plan (Hampshire Solent)

Friday 9th January 2015

Jane Austen's House Museum, Chawton



Commissioned by the 'Audience Development' Peer Development Group with funding from the Hampshire Solent Museum Development Programme - five additional places are offered to other Hampshire Solent museums.

Your museum's audience development plan is a crucial tool in increasing your impact and growing your visitor numbers.

This interactive workshop will help you to produce an effective Audience Development Plan for your museum, or to review and improve the one you've already got.

The workshop will include:

  • Layout and structure of an Audience Development Plan (audit, assessment, action planning)
  • Identifying and clarifying audience development aims (what are the factors driving audience development for your organisation, why do you need to make changes to your audience, what sort of audience development does your museum want, what would success look like, what outcomes are you seeking for different audiences)
  • SWOT/STEEPLE, what are the big issues, how do we deal with information gaps
  • Identifying users/potential users
  • Consultation tools/asking the right questions

If you attended the recent Audience research, consultation and evaluation workshop, this is a great follow up that will help you take the next step in translating your research findings into action.

Trainer: Nicky Boyd

Nicky is an experienced museums consultant with expertise in qualitative evaluation, techniques and processes, audience development and visitor studies. Her clients include local authority, independent and national museums, galleries, libraries and archives, heritage and environmental organisations. She has a background in collecting evidence from a wide range of audiences using a variety of data gathering tools (including focus groups, one-to-one interviews, feedback forms, personal meaning mapping, accompanied visits and observation). She regularly trains museum and heritage staff (including volunteers) in these research techniques at all levels. She was Chair of the Visitor Studies Group from 2006-2008 and is currently a committee member of the London Museums Group. She is a member of the Visitor Studies Group and the Museums Association. Previously Nicky was Manager of the Livesey Museum for Children and Special Exhibitions Project Manager at the Museum of the Moving Image.


Find out more about Peer Development Groups